The first thing that comes to mind when you think of eCommerce and SEO are actually closely linked, as they are both vital parts of the online marketing efforts of an eCommerce website. SEO should be among the first things you work on once you start your eCommerce business – if you want to enjoy a good ROI from your efforts. So, what are the top 5 best eCommerce SEO tips for real estate marketers? Let’s take a look!
1) Think long-term
The real estate market is ever-changing, so it’s important to think long-term about your eCommerce SEO strategy. By keeping an eye on the latest trends and using the right keywords, you can ensure that your website will be visible to potential buyers for years to come. Make sure to keep up with Google algorithm updates – they are much less predictable than they used to be, but they’re still a major part of what influences search engine rankings. With the appropriate keywords in place, you should also include quality content – this gives visitors something of value and a reason to stay on your site longer. Finally, make sure to link back to any posts or articles that mention you – this builds trust with both searchers and Google alike.
2) Make your home page stand out
Your home page is the most important page on your website regarding SEO. That’s because it’s the first page people will see when they visit your site. So, you want to make sure it’s keyword-rich and informative. Include a mix of textual content and images that are relevant to what your business offers. You should also have clear navigation so visitors can find exactly what they’re looking for without trouble.
3) Get keywords right in titles
The title of your blog post is one of the most important places to use keywords since it’s one of the first things people will see. But don’t stuff your title with too many keywords—this will turn off potential readers. Instead, focus on using a few well-chosen keywords that accurately describe what your post is about. It’s also worth including common misspellings of those words and phrases, which can lead to increased search traffic. For example, you might use real estate instead of real estate market or decorating instead of interior design.
4) Do keyword research
Before you can even begin to optimize your website for search engines, you need to know which keywords you’re targeting. Use keyword research tools like Google AdWords Keyword Planner and KWFinder to find popular, relevant keywords that you can use in your website and content. Write the most comprehensive articles on these topics since they will rank higher on Google search results pages. Include the primary keyword in your title and ensure it is catchy enough to draw people’s attention. Write meta descriptions that contain the primary keyword and a summary of what the post is about – include keywords at least once or twice in each description.
5) Quality content is king
Quality content will always be king no matter what industry you’re in. This is especially true for the real estate industry, where users constantly search for new and relevant information. It’s a crowded space, so to get your business noticed, you need high-quality content that stands out. The best way to do this is by providing valuable resources with actionable steps that will help them make their next move as quickly as possible. Think about how much time it would take if they had to find all of these things on their own. You should also use SEO agency Canada to help rank higher on search engines like Google.
Photo:WilliamsCreativity/pixabay.com
